The distribution of organic agricultural products (OAP) was examined at 396 food stores in Tokyo and Kobe between 1999 and 2001. Also, 473 students living in Tokyo and Kobe were surveyed about their consumption of OAP in 1999 and 2002 by either asking the students themselves or their mothers. It was found that approximately 70% of food stores stocked OAP throughout three year. In 2001, the proportion of department stores stocking OAP had decreased to 83% while this figure was unchanged at 62% for supermarkets and actually had increased for convenience stores. The following main OAP were all stocked at over 60% of food stores: carrots, tomatoes, onions, potatoes, and green tea. The volume of OAP consumed increased in 2000 but decreased the following year. OAP imports increased. The use of OAP agrichemicals and fertilizers in the country increased after the OAP labeling system was introduced in Japan. It was seen that 32.1% of food stores had a special OAP section in 1999. However, this number had reduced to 25.2% by 2001. In the vast majority of stores, OAP were found alongside regular agricultural products. Around 65% of people surveyed (mostly female university students) said they were interested in OAP. However, around 70% of them had the impression that OAP is somewhat expensive. Over 50% of the students had a favorable impression regarding the quality and freshness of OAP. It was generally pointed out that there should be some changes in the way that OAP is labeled. About 90% of the consumers surveyed responded that they were “very interested” or “interested” in OAP. Reasons cited for choosing OAP included that they are healthier, more environmentally friendly, fresher, and even that they taste better. In 2002, 68.5% of consumers surveyed bought OAP. Remarkably, 75.3% of the consumers in Kobe bought OAP in 2002. Supermarket stores were the most popular places for purchasing OAP, being chosen by 50% of the consumers asked. At the same time, the number of consumers buying at coop stores or directly from farmers increased significantly in 2002. Regarding the future of OAP, 52.4% of consumers hoped for lower prices, 38.7% wanted increased purchasing convenience, 35.1% hoped for clearer information regarding the producer, while 29.4% were looking for a greater range of products to be stocked in stores along with more abundant in quantity and items. It was found that consumers were more receptive to OAP compared to three years previously. The organic Japanese Agricultural Standard enforced in 2001 promoted the expansion of OAP in Kobe, but actually hindered the situation in Tokyo.