期刊名称：Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship)
印刷版ISSN：1411-1438
出版年度：2013
卷号：15
期号：1
页码：65-74
DOI：10.9744/jmk.15.1.65-74
语种：English
出版社：Institute of Research and Community Outreach - Petra Christian University
摘要：This study is to determine the effects of store layout, interior displays, human variable toward customer shopping orientation in Dewandaru Restaurant Surabaya. It is a causal analysis using judgement sampling with 150 samples. Regression analysis is used to find to show that store layout, interior display, human variable infuence customer shopping orientation simultaneously and partially in Dewandaru Restaurant Surabaya. Among these three variables, store layout is the most dominant variable that influences customer shopping orientation in Dewandaru Restaurant Surabaya.
关键词：Store Layout, Interior Display, Human Variable, Customer Shopping Orientation
