出版社：Consejo Superior de Investigaciones Científicas
摘要：Positioning techniques are being used increasingly to obtain greater visibility for web sites. One of the tools for reaching this objective is provided by HTML itself: the META tags. This work details how they are developed and implemented, and includes an evaluation of their use by web servers from a sampling of national and international libraries.
关键词：metadata;information retrieval on World Wide Web;visibility of corporative web pages;search engine positioning;meta tag;metadatos;recuperación de información en el web;visibilidad de páginas corporativas;posicionamiento en motores de búsqueda;etiqueta meta
