期刊名称：Future Studies Research Journal : Trends and Strategies
电子版ISSN：2175-5825
出版年度：2015
卷号：7
期号：1
页码：155
DOI：10.7444/future.v7i1.191
语种：English
出版社：Fundação Instituto de Administração
摘要：Over the past few years, Brazil has been gaining visibility internationally due to its increasing role in the global context. This leads to the interest, from society and academics, to better acknowledge the elements that characterize Brazilian culture. Therefore, the objective of this research is to understand the representations of Brazil's image and the diverse meanings of the Brazilianness concept though different views. Although the discussion about Brazilianness is not new, there are many interpretations about the characteristics that comprise national identity and culture, as well as those that make it unique. This research articulates the theoretical discussion about the theme, exploring what has already been presented by other authors on diverse fields as anthropology, sociology, social sciences, management and other areas. As such, the study was developed as an essay and gathers several visions on the theme, which is its main contribution. This study allows future studies with the use of the Brazilianness concept to managers and academics.
关键词：Brazilianness. National Identity. Brazilian Culture. Brazil's Image.
