期刊名称：Revista da Faculdade de Administração e Economia
印刷版ISSN：2176-9583
出版年度：2015
卷号：6
期号：2
页码：51-66
DOI：10.15603/2176-9583/refae.v6n2p51-66
语种：English
出版社：Universidade Metodista de São Paulo
摘要：Demands for higher production capacity and the increasing competition in various sectors of the Brazilian economy have required competitive levels more hard, which demanding tools, techniques and efficient processes. Within moderns business, the new products development process is highlighted as competitive differential in the organizational environment, in a global and intense format. In Brazil, although the researches are becoming frequent, studies on the new products development process has been newness conceptual in the economic sectors and industries. This shows the need for research that takes into consideration the factors considered impactful addressed by business institutions and practices used by them in the new products development process. Thus, this following work aims to present the new product development process in a Brazilian company that operates on the chemical industry, in which we aimed identify the responsible factors for the prominent business/financial success and of products developed by the company. Normal 0 21 false false false PT-BR X-NONE X-NONE
关键词：New Products Development; Innovation; Research and Development (R&D); Chemical Industry
