期刊名称：International Journal of Economic Practices and Theories
印刷版ISSN：2247-7225
出版年度：2015
卷号：5
期号：3
页码：328-333
语种：English
出版社：International Journal of Economic Practices and Theories
摘要：The identification of the factors that influence the features that characterize the events realized by the organizations, for and from Romania, in order to increase their competitiveness on the European market, within a sustainable development in a regional context, given the dimensions of economic growth in Romania and ways to better the competitiveness of regions.The use of different types of channels to communicate with the direct and indirect audience of an event, and new ways to extend the impact of the event upon the audience, with a view to changing their behavior and perception towards the organization.
关键词：Economics;competitiveness; communication channels; events strategies;G14
