Strategic planning and management create the conditions under which key workers develop the mission, business philosophy, and strategic plan in the course of teamwork. This opens up the organization to new solutions, allows you to interact with the environment, revealing the potential of employees, and turns the organization into a team of professionals, driven by the disclosure of personal potentials. Optimal set of quality indicators and targets of the strategic plan provides its implementation in real-time, enhances the level of control and, consequently, increases the efficiency of the organization. Management is the process of updating the company as a constantly evolving and relatively open complex system, which consists in the selection and development of its productive management deviations in the work and activities of the staff. Successful strategic management requires an estimate of the effectiveness of strategic enterprises which are the subject of this article.