The article presents substantiation of interdisciplinary methodological approach to the study of innovative hypercompetition, discloses its nature and analyzes the specifics of its manifestation. It presents the formation genesis of the categorical essence of hypercompetition in the theoretical insights of Russian and foreign authors of XX-XXI century. The preconditions of the innovative hypercompetitive markets formation, as well as enterprises, operating in these markets, are defined. Specific features of highly competitive products that serve the foundation of global innovation are identified. The role of scientific and research results in the process of innovative hypercompetition is revealed.