A social structure of Japan has shifted to industry society and postindustrial society from the pre industry society. And the urbanization advances. Therefore, the promotion lowers by smaller city except for central core city and fact of village in which it is increased. Therefore, reclamation of new industry promotion field that matches the social structure change is necessary in smaller cities, etc. in order to do that regional activation. Then, this study did Hokkaido with the effect with object area, and it noticed sightseeing field that was the industry that is included for postindustrial society as the new industry promotion field. Then, the concrete promotion object made “michinoeki” to be an object. Then, “ michinoekis ” ideal was studied. The research method analyzed needs according to the questionnaire for the user of “michinoeki” in Hokkaido. In addition, in linking with the geographich datum the investigation data hierarchical cluster analysis each “michinoeki” it was visualized, it was analyzed. As the result, “ michinoekis ” in Hokkaido was proven with that it had various sides. That is to say, “ michinoekis ” do be not uniformly caught as future ideal. It seems to be important to examine developments and layouts, etc. by the consideration of each feature sufficiently.