摘要：Zagreb City Libraries are organized on the basis of strategic thinking and planning the development and management rationalization of public libraries in Zagreb. The original strategic paradigm was focused on the development of a modern, wellorganized cultural network of libraries. After 2007, when the City Library of Zagreb celebrated its 100th anniversary, Zagreb City Libraries have introduced a new paradigm focusing on communication, visibility, and public accessibility of the library network. The further planning and development of the program and services, included in the new strategic plan of the Zagreb City Libraries, establishes connections with strategic plans of both the City of Zagreb and the Ministry of Culture. The construction of the new building of the City Library of Zagreb has become a priority and has entered the document “ZagrebPlan 2020”. This paper presents the goals of the strategic plan as well as the activities and feedback of the public advocacy campaign for building the new City Library.
关键词：Zagreb City Libraries; strategic planning; advocacy; campaign for the new City Library
