In the cognitive process when the viewers of narrative moving images appreciate its world and deepen their consideration, is it “story” or “rhetoric” to take an impor- tant role? This is the interdisciplinary point at issue cross-linking the domain where study such as art, literature, rhetoric, and a problem of representation, and a problem of cognitive-affective mechanism are connected with each other. Therefore this study used two images — “Tower of TARO” and “YUMEJI” which represent the life of two Japanese famous painters called Taro Okamoto and Yumeji Takehisa as materials, and examined that problem. The theory to explain the cognitive process of the type in pursuit of story development was enjoyment, and the theory to explain that of the type to receive the effect of rhetoric was irrational cutting. Structured cognitive model of enjoyment and irrational cutting was assumed. Participants were separated by story group and rhetoric group, and the validity of the model and the structural difference of each group between two images were examined by covariance structure analysis. The results revealed that the model to be constructed only in enjoyment was adopted in Tower of TARO, and the model to be constructed enjoyment and irrational cutting was adopted in YUMEJI. In addition, it was suggested that the concept reconsider- ation of story group tended to come under an influence of lines, and that of rhetoric group tended to come under an influence of screens. Based on these results, the present problem of art of narrative moving images was discussed generally.