摘要：Specific approaches, in the field of the University marketing, are discussed withthe higher intensity last decades. But the Universities established in underdevelopedregions have special position, function, possibilities, and specific neededactivities. There are also many reasons for applying modified strategies andmarketing tools in Slovak higher educational market. The study deals with mainand dominant approaches in this area of managing of educational institutions inSlovak environment but the study also presents the results of the research. Thesample of the research was selected from students of the Faculty of Management,University of Preöov, Slovak Republic. There was marketing product policydesigned and mainly communications policy and image mainly analysed there.There are offered some suggestions for universities in the final part of the study.
