摘要：Receiving the customer is in today’s market realities top marketing companies. Thebuild a sustainable partnership relation between the seller and the buyer is decide onbusinesses, takings and profit potential. Increasingly, therefore, perpetuates the view thatcreate lasting relationships is an essential factor in improving the effectiveness ofmarketing activities conducted by modern businesses. The paper presents theimplementation costs of loyalty programmes in pharmacies. These costs are presentedbased on a study of one of the largest pharmacy loyalty programmes in Poland: “I carefor health”.
