摘要：This article presents the process of managing the product category of fast-moving(FMCG) in the example of tobacco products. Assumptions discussed the process developedby two companies working together. The presented results show that the process of categorymanagement is an extremely important activity in achieving the company sales and responsefor consumer needs. As a result of the implementation of category management processof tobacco products has been increasing the number of customers visiting outlets, increasingthe number of marketed products, and ultimately increase the company’s profit.
