文章基本信息

标题：Organisational Value of Social Technologies: An Australian Study
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作者：Mohini Singh ; Konrad Peszynski
期刊名称：Electronic Journal of Information Systems Evaluation
电子版ISSN：1566-6379
出版年度：2014
卷号：17
期号：1
页码：88-99
出版社：Academic Conferences Limited
摘要：þÿAbstract: This paper discusses the value of social technologies in organizations. It is based on value focused thinking approach to establish the fundamental objectives of social technology applications in organizations. Data for the study was gathered from interviews with 26 individuals in 10 organizations about the value of social technologies. Value focused thinking approach helped structure the interview responses to establish value of social technology in terms of business improvements. The findings highlight innovation of internal processes, creation of organisational identity and new business models, integrated business functions, as well as employee support to be important values of social technology enabled innovation in organisations. Other values include low cost interactive marketing, dissemination of a large amount of information, , organizational transparency and better customer service. This research suggests social technology values are achieved from both internal as well as external applications.
关键词：organizational value of social websites ; social technologies ; value focused thinking approach ; organisational value of Web 2.0 technologies