摘要：Companies and firms engage in head-to-head competition in search of profitable growth.. To face this challenges the corporate strategist need to develop methods to improve firm performance and productivity. They need to continuously search for tools that will motivate their employees to perform at the highest possible level to face the competitions. By providing an understanding of benefits of having a well drawn out written vision, mission and organisation value statements, the paper examines the key elements of the organizational strategic intent and discusses their significance in relation to firm performance in the health care industry. Drawing the case of three private hospitals from Manipur (India), the comparative performances of the hospitals using the number of inpatients, outdoor patients treated as well as the number of operations (surgeries) performed as the outcome of the hospital performances has been analyzed.
