摘要：India is a developing economy and is moving ahead better compared to other similar economies with rapid speed. Communication is the key to growth and a mobile-phone is an essential part of this communication system. This research paper focuses on the different purposes for which people use their mobile phones and their criteria of selection of a service provider in their region. Apart from that, with the new introduction of Mobile Number Portability (MNP) scheme there have been quite a lot of transitions of service-providers among the customers. This research paper focuses on specific factors pertinent to a service provider, which is fueling this transition. It has been mapped to a serviceprovider level consisting of 207 people from State capital Dehradun, various section of persons have been surveyed to conduct this research. This research is of strong significance to the existing mobile service providers, marketers, new entrants in mobile communication sectors, market analysts, policy makers and customers to understand the prevalent consumer perception and factors for future growth. Analysis of various factors and inputs collected in the study show varying customer satisfaction levels across different mobile subscribers. The research suggests certain service aspects that the existingplayers should focus more closely to allure the customers with better services and at the same time to retain the existing customers.
关键词：Mobile Number Portability; consumer satisfaction
