摘要：The paper analyzes the internationalization process ofservice firms. The analysis ofthe internationalization of Banco Santander illustrates three arguments. First, the idea that the distance between home and host country determines the selection of countries where to invest varies with the type ofdistance analyzed (cultural, political, geographic, or economic). Second, the influence ofdistances on the internationalization process of service firms differs from the influence on industrial firms. Third, the impact ofthe distances on the process of internationalization diminishes with the expansion ofthe firm in multiple countries
其他摘要：The paper analyzes the internationalization process ofservice firms. The analysis ofthe internationalization of Banco Santander illustrates three arguments. First, the idea that the distance between home and host country determines the selection of countries where to invest varies with the type ofdistance analyzed (cultural, political, geographic, or economic). Second, the influence ofdistances on the internationalization process of service firms differs from the influence on industrial firms. Third, the impact ofthe distances on the process of internationalization diminishes with the expansion ofthe firm in multiple countries
