摘要：The many ways by which marketing activities may harm consumers have been well documented in contemporary literature on business ethics. But increased global supply chains have made business ethicists to turn part of their attention to the harm done by consumers through marketing, particularly since the 1990s. Decisions made by marketers and consumers downstream are increasingly leading to social and environmental harms upstream. The article describes how marketers on one hand, and consumers and CSR activists on the other hand, have responded each other in an effort to show a socially responsible behavior. The authors argue that stakeholder marketing has an important role to play in building a new kind of responsible consumerism –a valuable tool to make producers to seriously integrate social responsibility- and in ensuring that both companies and stakeholders may benefit from a more symbiotic relationship between business and society.
其他摘要：The many ways by which marketing activities may harm consumers have been well documented in contemporary literature on business ethics. But increased global supply chains have made business ethicists to turn part of their attention to the harm done by consumers through marketing, particularly since the 1990s. Decisions made by marketers and consumers downstream are increasingly leading to social and environmental harms upstream. The article describes how marketers on one hand, and consumers and CSR activists on the other hand, have responded each other in an effort to show a socially responsible behavior. The authors argue that stakeholder marketing has an important role to play in building a new kind of responsible consumerism –a valuable tool to make producers to seriously integrate social responsibility- and in ensuring that both companies and stakeholders may benefit from a more symbiotic relationship between business and society.
