摘要：In this paper we described the new competitive framework in the music distribution due to the digitalization of the music and the development of the Internet as a new distribution channel for the music. We analysed the options available to the firms in order to increase the customer willingness to pay for a product available for free on the P2P networks. Moreover, upon the Apple I-tunes business case we analysed the competition in the industry, concluding that it will hinge upon scale economies and adjacent markets explotation, although there will be also place for specialist in geographical and music styles segments.
其他摘要：In this paper we described the new competitive framework in the music distribution due to the digitalization of the music and the development of the Internet as a new distribution channel for the music. We analysed the options available to the firms in order to increase the customer willingness to pay for a product available for free on the P2P networks. Moreover, upon the Apple I-tunes business case we analysed the competition in the industry, concluding that it will hinge upon scale economies and adjacent markets explotation, although there will be also place for specialist in geographical and music styles segments.
