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  • 标题:Estrategias competitivas y capacidades clave en mercados electrónicos sujeto a Efectos de Red
  • 本地全文:下载
  • 作者:José Luis Arroyo Barrigüete ; José Ignacio López Sánchez
  • 期刊名称:Universia Business Review
  • 印刷版ISSN:1698-5117
  • 出版年度:2005
  • 卷号:2
  • 期号:6
  • 出版社:Universia Business Review
  • 摘要:The objective of this paper is to analyze one of the main features of the Digital Economy: Network Externalities. These Externalities produce a positive feedback that generate, in many cases, a monopolistic scenery. We will identify the most important internal capacities to achieve success in presence of Network Effects and the main strategies that can be developed in his context.
  • 其他摘要:The objective of this paper is to analyze one of the main features of the Digital Economy: Network Externalities. These Externalities produce a positive feedback that generate, in many cases, a monopolistic scenery. We will identify the most important internal capacities to achieve success in presence of Network Effects and the main strategies that can be developed in his context.
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