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  • 标题:LA IMPORTANCIA DE LA INNOVACIÓN EN EL COMERCIO ELECTRÓNICO
  • 本地全文:下载
  • 作者:Antonio Fernandez-Portillo ; Mari Cruz Sánchez-Escobedo ; Ricardo Hernández-Mogollón
  • 期刊名称:Universia Business Review
  • 印刷版ISSN:1698-5117
  • 出版年度:2015
  • 期号:47
  • 出版社:Universia Business Review
  • 摘要:This work takes an economic approach of electronic commerce at global, European, national and regional level -Extremadura-. In the highlights the high potential for growth in e-commerce of Spain and Extremadura, is an aspect to be promoted within companies. We have proposed a model that relates age, size and innovation in the enterprise e-commerce. Getting a model, indicating the positive relationship of innovation towards e-commerce, from the size of the company to e-commerce; and where also the age of the company positively influences innovation and the size of the company, innovation being the cornerstone for the operation of e-commerce.
  • 其他摘要:This work takes an economic approach of electronic commerce at global, European, national and regional level -Extremadura-. In the highlights the high potential for growth in e-commerce of Spain and Extremadura, is an aspect to be promoted within companies.We have proposed a model that relates age, size and innovation in the enterprise e-commerce. Getting a model, indicating the positive relationship of innovation towards e-commerce, from the size of the company to e-commerce; and where also the age of the company positively influences innovation and the size of the company, innovation being the cornerstone for the operation of e-commerce.
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