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  • 标题:TURISMO DEPORTIVO INTERNACIONAL-NACIONAL: APLICACIÓN AL PATROCINIO DEPORTIVO
  • 本地全文:下载
  • 作者:Cristina Aragonés-Jericó ; Inés Küster-Boluda ; Natalia Vila-López
  • 期刊名称:Universia Business Review
  • 印刷版ISSN:1698-5117
  • 出版年度:2015
  • 期号:45
  • 出版社:Universia Business Review
  • 摘要:The aim of the paper is to compare the national tourist from the host city of a major sport event with the international tourists. Therefore, starts with a global model of sport sponsorship based on tourist behavior model and theories of sport sponsorship. Results show that existed significant differences in some variables of the model of sport sponsorship proposed between the national tourist and the international tourist, for instance the event experience, the sport tourist motivation and the identification with de team or driver
  • 其他摘要:The aim of the paper is to compare the national tourist from the host city of a major sport event with the international tourists. Therefore, starts with a global model of sport sponsorship based on tourist behavior model and theories of sport sponsorship.Results show that existed significant differences in some variables of the model of sport sponsorship proposed between the national tourist and the international tourist, for instance the event experience, the sport tourist motivation and the identification with de team or driver
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