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文章基本信息

  • 标题:La dinámica de la competencia internacional hacia la empresa transnacional.
  • 本地全文:下载
  • 作者:José Pla Barber ; Fidel León Darder
  • 期刊名称:Universia Business Review
  • 印刷版ISSN:1698-5117
  • 出版年度:2004
  • 卷号:3
  • 期号:3
  • 出版社:Universia Business Review
  • 摘要:In the current competitive environment, multinational enterprises cope with two opposite pressures: the need of being "global" and "local" at the same time. This paper examines how these forces operate and offers a typology of multinational firms' strategies to face these pressures. We suggest that multinational corporations should move to a transnational concept characterised by diversity and internal complexity.
  • 其他摘要:In the current competitive environment, multinational enterprises cope with two opposite pressures: the need of being "global" and "local" at the same time. This paper examines how these forces operate and offers a typology of multinational firms' strategies to face these pressures. We suggest that multinational corporationsshould move to a transnational concept characterised by diversity and internal complexity.
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