摘要：It is argued herein that the literature on international assignments is possibly skewed in favor of localization, thereby ignoring that a global, strategic imperative often houses the key drivers of global firms’ success. Several arguments in favor of standing by a global imperative are formulated, together with arguments against localization efforts that endanger the firm’s competitive advantage. A bidimensional model of the global mindset is proposed, where localization and globalization do not represent the opposite poles of a bipolar continuum to be balanced, but two distinct sets of paradoxical forces to be managed.
其他摘要：It is argued herein that the literature on international assignments is possibly skewed in favor of localization, thereby ignoring that a global, strategic imperative often houses the key drivers of global firms’ success. Several arguments in favor of standing by a global imperative are formulated, together with arguments against localization efforts that endanger the firm’s competitive advantage. A bidimensional model of the global mindset is proposed, where localization and globalization do not represent the opposite poles of a bipolar continuum to be balanced, but two distinct sets of paradoxical forces to be managed.
