期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2013
卷号：4
期号：1
DOI：10.14569/IJACSA.2013.040113
出版社：Science and Information Society (SAI)
摘要：This paper looks at the present standing of e-commerce in Saudi Arabia as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better understanding of the demands needs and effectiveness of online commerce. A study was undertaken to review the literature identifying the factors influencing the adoption and diffusion of B2C e-commerce. It found four distinct categories: businesses customers environmental and governmental support which must all be considered when creating an e-commerce infrastructure. A concept matrix was used to provide a comparison of important factors in different parts of the world. The study found that e-commerce in Saudi Arabia was lacking in Governmental support as well as relevant involvement by both customers and retailers.
关键词：thesai; IJACSA; thesai.org; journal; IJACSA papers; e-commerce;adoption; B2C; Saudi Arabia
