期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2014
卷号：5
期号：12
DOI：10.14569/IJACSA.2014.051204
出版社：Science and Information Society (SAI)
摘要：The focus of this study is application of intelligent agent in negotiation between buyer and seller in B2C Commerce using big data analytics. The developed model is used to conduct negotiations on behalf of prospective buyers and sellers using analytics to improve negotiations to meet the practical requirements. The objective of this study is to explore the opportunities of using big data and business analytics for negotiation, where big data analytics can be used to create new opportunities for bidding. Using big data analytics sellers may learn to predict the buyers’ negotiation strategy and therefore adopt optimal tactics to pursue results that are to their best interests. An experimental design is used to collect intelligent data that can be used in conducting the negotiation process. Such approach will improve quality of negotiation decisions for both parties.
