期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2015
卷号：6
期号：9
DOI：10.14569/IJACSA.2015.060906
出版社：Science and Information Society (SAI)
摘要：Bahraini banks and financial organizations have applied remote enabled service using the internet and a mobile device to increase efficiency, reduce costs and improve quality of services. There is need for these organizations to identify factors that persuade customers and raise their attitudes towards adoption and usage of these services. This study identifies the most important factors affecting customer attitudes towards mobile banking acceptance in Bahrain. The model formulated in this research presents and empirically examined the factors influencing mobile banking adoption behavior on customers. The model was tested with a survey sample of 300 banking customers. The findings of the study indicate that wireless connection quality, mobile banking awareness, the social influence, mobile self-efficacy, trust, and resistance to change have significant impact on the attitudes towards the likelihood of adopting mobile banking. Model developed is an extension to the Technology Acceptance Model (TAM). Data analysis is based on the Statistical Package for Social Science (SPSS).
关键词：thesai; IJACSA; thesai.org; journal; IJACSA papers; Adoption factors; Bahrain community; Mobile Banking Services; Perceived Usefulness (PU); Perceived Ease of Use (PEOU); Technology acceptance model (TAM)
