出版社：Academy of Economic Studies - Bucharest, Romania
摘要：Taking into consideration satisfied customer as necessary for business maintenance, companies are trying to discover determinants which have the biggest influence on their consumer satisfaction. Here are presented two factors that have influence on consumer satisfaction in shopping centers: quality of shopping and corporate social responsibility. In this research, each of these factors had six elements. The results of the regression analysis are that “Value for money in stores” (beta=0.387, p=0.000) has the greatest impact on satisfaction when shopping quality performance is concerned, and that “Retailer support for (national/local) cultural and sport events“ (beta=0.333, p
关键词：Corporate social responsibility; Shopping centers; Shopping quality; Consumer satisfaction.
