出版社：Academy of Economic Studies - Bucharest, Romania
摘要：Creativity is a result of brain activity which differentiates individuals and could ensure an important competitive advantage for persons, for companies, and for Society in general. Very innovative branches – like software industry, computer industry, car industry – consider creativity as the key of business success. Natural Intelligence Creativity can develop basic creative activities, but Artificial Intelligence Creativity, and, especially, Conscience Intelligence Creativity should be developed and they could be enhanced over the level of Natural Intelligence. Providing only neurological research still does not offer a scientific basis for understanding creativity but thousand years of creative natural intelligence behavior observations offer some algorithms, models, methods, guidelines and procedures which could be used successfully in Conscience Society Creativity. Present Essay discusses the evolution of the notion of Creativity (what it is, why it is important, where it is used), analyzes creativity from basic point of view (Creativity as a Brain Activity; Mastering Daily Life; Creativity and Profession; Piirto’s six Steps; When and where Creativity Occurs; How Creative People are looked upon), and also manages Individual Creativity and Company Goals (Individual Creativity; Teams, Creativity and Product Development; Company’s Product Development Goals; Entrepreneur’s and Small Companies’ Product Development).
