出版社：Academy of Economic Studies - Bucharest, Romania
摘要：In the context of the significant changes that influence the contemporary universe, the consumer keeps her/his position as the main and central axis of all the activities whose target is to meet, as thoroughly as possible, the consumer’s wishes, exigencies, preferences and needs. This satisfaction stands for the essence of the achieved economic actions. On the other hand, the consumer has become prudent, exigent and determined while selecting the goods and this is due to the fact that s/he has acquired extensive knowledge on the issue that allows her/him to use an adequate competence level to be able to set the directions that mostly fit her/his interests. The modern product’s success on the market is triggered by the simultaneous use (which means conception and distribution) of a wide range of knowledge, methods and managerial tools, not only in a systemic and systematic approach, but also in a global one, too. The eco-design, seen as a managerial tool, influences a surprisingly big number of company parameters, starting from its public particularities and image, then, getting through the practical aspects of the offered product range, the impact and the efficiency of the distribution means, and continuing with the methods used to communicate with customers and with their own employees. The present paper will refer not only to the eco- design applied to the concrete products destined to the individual clients or to the end users from the consumption markets, but to the necessity of applying an eco-design strategy means developing innovative products with a high effectiveness, which promote sustainable consumption and environmental protection. To this purpose, an ecological product could be a social, educational factor, and eco-design should be a pro-active approach on its way to legal complacency and consumer protection.
关键词：consumer protection; eco-design management; ecological branding; education and information of consumers
