出版社：Academy of Economic Studies - Bucharest, Romania
摘要：This article wishes to highlight the electronic tourism and innovation role in tourism industry with impact on economic growth especially by approach of firms. So, tourism firms witch have a website well done have access to a huge tourism market, thus succeeding to present their products and services of interest to a wide range of consumers both at national and international level. Consumer behavior is strongly influenced, observing major mutations; witch requires revision of regulations, particularly in consumer protection. Tourists protection is ensured primarily by tourism organization witch promote e-tourism and secondly by state, with legal regulations. The authors aim to highlight a number of issues relating to the importance electronic procurement of tourism packages, the responsibilities of owners sites, current policy on consumer protection for online travel services or products. Through a rigorous analysis of existing legislation, but also through an exploration of literature, authors have proposed highlighting the main directions to follow to improve consumer protection regulations online tour.
关键词：e-tourism; consumer behavior; protection; website; tourism industry
