出版社：Academy of Economic Studies - Bucharest, Romania
摘要：The business, as a profitable organization must become ethical in order to survive in a globalized world. It is true that in the last decades businesses have changed dramatically because of the remarkable changes from all fields of activity. However, the most important factors were some subtle changes on companies’ level regarding their slow development. It is about the values within many companies Ethics of Romanian businesses is based on the fact that management strategies use values, norms, principles, rules and practices that are benefic for all the interested persons: clients, partners, shareholders, community, environment, society. This means that both the shareholders and the partners, the managers and the employees must be moral in all the activity they develop. Obviously, their morality depends on their intentions, honesty, values and means that they use. Although business ethics represents a trivial or irrelevant subject for some or a good joke for others and a few others manifest their hostility regarding the subject, however, the assumption of the social responsibility, beyond of “responsibility of obtaining profit”, represents an ideal for the society of knowledge.
关键词：business ethics; morality; social responsibility; ethic principles; the value of personal ethics; ethical dilemmas; ethic communication.
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