出版社：Academy of Economic Studies - Bucharest, Romania
摘要：The reflection capacity of values in the taking decisions process, to govern the way that these values and decisions affect the various groups of partners and to establish the way that the managers can use these observations in the company’s daily conditions, represents the named business ethics. The absence of an ethical behaviour in business goes to corruption, falsifies the legal boosts, undermines the institutions legitimacy, leads to the reduction of the foreign investments and assistance from abroad and, not the least, disheartens the consumers with negative causes to the entrepreneurial culture and the business environment. The importance of observing and implementing ethical principles makes possible the elaboration of plans and anticipations for long term concerning not only the company’s activity result but also with the expand of the foreign environment’s relations. The relation between the ethics and the market economy hinge on the political structure, the territorial administration, the structure and objectives of the organizations, culture and legality of affaires. The ethical principles and the implementation of a demeanour code represent constitutive part in elaboration of a strategy at the organization level. The ethical code is a formal statement which constitutes a guide for taking decisions and for the actions from an organization. The demeanour code efficiency is being illustrated when it’s closely connected to the specific features of the competitive environment, efficiency devolved from decreasing situations of conflicts of interest, reduction corruption, fraud, clients’ and purveyors’ suspicion. The present paper proposes to approach the aspects that aim at the implementation or adhesion to ethical principles and values as part of the organization integrated at the strategy level, as well as the benefits that can be obtained by the enterprise from this perspective.
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