出版社：Academy of Economic Studies - Bucharest, Romania
摘要：The General Systems Theory is one of the most important points of view nowadays. Now, its concepts could be applied in a various number of sciences including Consumer Sciences. The complexity of the product, the different way in which it can be seen and also the exponentially diversifying assortment requires another approach to the product, through models. This approach must take into account certain particularities which do not appear in a regular modelling
关键词：Systems; Theory; Electronic Commerce; The consumer science.
