出版社：Academy of Economic Studies - Bucharest, Romania
摘要：Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing application. The comparative approach of three representative e-commerce websites in the computer field illustrate the techniques concerning the opportunities that companies have in the e-business domain, as well as the way in which the on-line marketing activities can be personalized and tailored according to each client’s specific interests.
关键词：e-business; permission marketing; online relationships; interactivity; web marketing
