出版社：Academy of Economic Studies - Bucharest, Romania
摘要：To succeed in the context of a global and dynamic economic environment, the companies must use all the information they have, as efficiently as possible, in order to gain competitive advantages and to consolidate their position on the market. They have to respond quickly to the changes in the business environment and to adapt themselves to the market’s requirements. To achieve these goals, the companies must use modern informatics technologies for data acquiring, storing, accessing and analyzing. These technologies are to be integrated into innovative solutions, such as Business Intelligence systems, which can help managers to better control the business practices and processes, to improve the company’s performance and to conserve it’s competitive advantages.
关键词：Business Intelligence; competitive advantage; OLAP; data mining; key performance indicators.
