出版社:Academy of Economic Studies - Bucharest, Romania
摘要:In the Knowledge Age to maintain profitability and in some cases to remain in the market, companies must focus their actions in activities such as collecting, filtering, and disseminating information about market, about competitors and their actions. Those are part of Competitive Intelligence (CI) concept. In digital age, most of the information needed for CI projects is available on the web. This paper focuses on this field and presents a mix of directions that companies need to take into consideration in their CI projects in order to achieve the goals.
关键词:competitive intelligence; web mining; information