出版社：Academy of Economic Studies - Bucharest, Romania
摘要：If 10 to 15 years ago the use of the internet for commercial and business purposes was considered improper, today hundred’s millions people are fervent users. The explanation for this impressive growth lays in the fact that the internet adds value both to the individual and the organizations. Marketing in a virtual world, using internet is not that different in concept from the traditional marketing, in the real world, but uses different ways to express itself and an unprecedented dynamics. The evolution of the marketing concepts has known a series of stages, from classical marketing to telemarketing (perform through phone exclusively) and cybermarketing (performed using the new information and communications technology).
关键词：cybermarketing; blog; paradigm; digital culture; information and communication technology.
