出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：One of the few industries that have remained true to their principles and good practices, even in times of difficulty, when the financial and economic crisis has left its imprint on the society, is the pharmaceutical industry, an industry that continues its tradition of investing into research and development. The aim of this article is to carry out an economic and financial analysis on the evolution of the liquidity and solvency indicators of the main players in the pharmaceutical industry in Europe from 2008 to 2013: the Bayer pharmaceutical group and the Sanofi-Aventis group. Furthermore, forecasts were made with regard to the indicators calculated and analyzed for the period 2014-2015 by using the growth tool in Excel. The research conducted has shown once again the financial strength of the pharmaceutical industry, the companies belonging to the groups having appropriate solvency and above par liquidity.
关键词：financial and economic crisis; the pharmaceutical industry; solvency; liquidity; forecasts.
