出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：After 6 years from the debut of the financial crisis, the insurance market in Romania is significantly feeling the effect of this phenomenon, by having to deal with a reduction in the appetite of the insurance consumer even for a typical policy such as CASCO or MTPL. The companies are prone to change their approach to the market due to the changes in the consumer's behavior. The paper aims to analyze the tendencies on the Romanian insurance market, based on an AHP analysis regarding the motivational factors taken into consideration by consumers when signing a CASCO insurance. The study conducted will reveal also whether or not the strategies currently implemented by insurance companies in this line of business are sufficiently appropriate, in this aftermath of the crisis, or should there be more of a change in this direction.
