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  • 标题:Young people’s considerations regarding the fidelity of tourism products consumption
  • 本地全文:下载
  • 作者:Botoş, Andreea ; Stăncioiu, Aurelia-Felicia ; Radu, Anamaria-Cătălina
  • 期刊名称:Theoretical and Applied Economics
  • 印刷版ISSN:1841-8678
  • 电子版ISSN:1844-0029
  • 出版年度:2014
  • 卷号:XXI
  • 期号:9(598)
  • 页码:43-50
  • 出版社:Asociatia Generala a Economistilor din Romania - AGER
  • 摘要:In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishes of tourists, and so, sustaining a certain chain of supply – delivery based on values, and respecting the interests and objectives of the partners. In order to identify the elements/components of the tourism products, towards who the respondents are faithful, and in order to learn the constant aspects in making the decisions of buying and consuming, a quantitative marketing research has been conducted on a sample of 165 people, aged between 18 and 24 years old.
  • 关键词:relationship marketing; fidelity; young people.
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