出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：Creativity is a source of innovation. This paper investigates methods of stimulating creativity in firms. Using CIS7 data at the sectoral level, the exploratory analysis carried out first is followed by testing of factors which we identify in order to asses their incidence on R&D activity. The results show intense interactions between R&D investments and methods of stimulating creativity based on extrinsic motivations, as well as between R&D investments and turnover used as an indicator of financial results in firms. Trough such connections observed, this paper invites agents in business and government environments to recognize the importance of stimulating creativity and innovation in Romania, able to allow economic development.
关键词：firm; creativity; innovation; research and development.
