出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：In a world where, lately, on one hand, more destinations can be “replaced” one for the other and the tourists’ desire to find a mean of expressing their own identities (Morgan, Pritchard, 2004, pp. 50-80) is more and more evident, and, on the other hand, the image is gradually replacing the identity, leads to the fact that the authenticity of every single aspect that one community has needs to be assessed and reassessed from an economical and socio-cultural point of view.
关键词：tourism destination; tourism image; regional tourism brand; forms of tourism; destination marketing.
