出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：Catching the essence of consumer’ preferences, a dimension of consumers’ behavior through marketing research represents an important aspect in the activity of any organization and, in the same time, an objective very difficult to reach. This paper is meant to bring some light on the importance of knowing the consumer’ preferences and on the ways that consumer’ preferences are determined.
关键词：consumers’ behavior; consumer preferences; marketing research; sample; organizing the research.
