出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：The rural touristic offer is in fact identified with the rural touristic product, which at present is in ever greater demand on the touristic market. Detailed preparation activities of this type of offers, at all levels, can be turned into practice only by means of a functional, local and global management in conditions of observing lasting development principles. Research programmes and projects should be placed according to domains of biotechnology, ecological and sociological economy and culture; priority holds the preservation of riches and patrimony diversity by protecting traditions and forms of expressing connections in the area of consolidating cultural identities of the population and stimulating associative life. At a nationwide level it is necessary to apply a rural development policy, capable of stimulating the efforts undertaken to bring Romanian villages out of their isolation, to establish regulations allowing for their use, as well as to create institutions functioning with the same purpose in view, and last but not least, to secure the existence of funds appropriated for the desired purpose. The role of global management is to gather all individual initiatives in view of channeling them towards national and international networks, to ensure their accomplishment at easily accessible standards, both as to how they can be run and for the rural touristic offer.
关键词：rural touristic product; the rural touristic offer; development principles; european touristic market; global management.
