出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：For the importance of goodwill, in substantiating the management decisions regarding the business strategies of enterprises, the hole scientific step is circumscribe to some relevant aspects that evidence and integrates the benefic influences of goodwill on the global value of the enterprise. In this matter, the approach starts from presenting some essential aspects regarding the development stages of a business, for surprising the moments of generating the goodwill and for developing its own quantification indicators. The appearance of goodwill as a factor of maximization of the enterprises value represents an unquestionable hint of the success of the enterprises value, and its amplification is the most eloquent expression of the accumulation of some solid competitive advantages.
关键词：business strategy of the enterprise; goodwill; active intangibles; global value of the enterprise; the elasticity of global value in relation with goodwill.
