出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：Over the past six decades, tourism has experienced continued growth and diversification to become one of the largest and fastest growing economic sectors in the world. Over time, more and more destinations have opened up and invested in tourism development, turning modern tourism into a key driver for socioeconomic progress. Tourism has become one of the major international trade categories. Today, the export income generated by international tourism ranks fourth after fuels, chemicals and automotive products. For many developing countries, it is one of the main income sources and the number one export category, creating much needed employment and opportunities for development. There are many roles and various responsibilities in the management of the tourist destination and marketing. These are lead in different ways, in different countries, but, in general, they are divided among the national, regional and local levels. The national level is normally responsible for more strategic roles, while the local level is responsible for the operational elements.
