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  • 标题:DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD
  • 本地全文:下载
  • 作者:Meghisan, Gheorghe
  • 期刊名称:Management and Marketing Journal
  • 印刷版ISSN:1841-2416
  • 出版年度:2008
  • 卷号:6
  • 期号:1
  • 页码:51-58
  • 出版社:University of Craiova, Faculty of Economics and Business Administration
  • 摘要:In February 2000, when Vodafone took control of the British operator Orange, they had to split, because Vodafone owned two mobile telephony licenses in the same country – Great Britain – fact that was interdicted by the European legislation. So, on 30th of May 2000, France Telecom announced the purchase of the mobile telephony operator – Orange public limited company (plc) – from Vodafone for the amount of 40 billion euro. Focusing on the fusion – acquisition as a way of development for the mobile telecommunication companies, this paper begins with a theoretical analyze of some concepts related to the external growth. The example taken reveals the advantages and disadvantages of the fusion – acquisition France Telecom – Orange as well as the dangers that an enterprise has to face when it decides to appeal to the external growth.
  • 关键词:external growth; mobile telephony; cultural issues; subsidiary
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