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文章基本信息

  • 标题:A model for enterprises’ environmental scanning
  • 本地全文:下载
  • 作者:Nistorescu, Tudor ; Barbu, Catalin Mihail
  • 期刊名称:Management and Marketing Journal
  • 印刷版ISSN:1841-2416
  • 出版年度:2006
  • 卷号:4
  • 期号:1
  • 页码:57-62
  • 出版社:University of Craiova, Faculty of Economics and Business Administration
  • 摘要:Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior. The examination of the environment can be presented in a model based on environment analyzability and organizational intrusiveness.
  • 关键词:environmental scanning; organizational factors; strategy formulation
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